Wednesday, October 31, 2012

Companies really like you (just not in that way)

Social media sites, like Facebook and Twitter, have gained a large following due (in large part) to their ability to provide an arena for people to go to tell the world how happy they are, sad they are, mad they are, informed they are or how their Taco Bell taco is visually different from any other you've seen.

While the personal social sites have been around for awhile, businesses are beginning to join the party, as well. What better way to inform inundate your potential consumers with ads, tweets, and postings telling them of all the wonderful products you're offering. Even if they don't know that they want to know. And some companies do a better job than others. Companies can also get direct, unfiltered feedback from their customer by way of comments to Facebook posts and replies to tweets the company sends out to its followers.


Samsung Mobile USA / MillerCoors


Samsung and MillerCoors' (nee: Miller Brewing Company) Facebook pages do a good job of keeping their fans up to date on their latest products. Visitor's to their pages can find posts of new devices that are released (Samsung) or what their seasonal offerings may be (Miller). They also post TV commercials (the headphone jack is on the BOTTOM) or - for Miller - pictures of events at festivals. They also 'like' relative services such as the mobile carriers that offer their products, in the case of Samsung, or other breweries owned by MillerCoors, in the case of...well, MillerCoors.

The Twitter side of things (@SamsungMobileUS | @Miller) doesn't deviate much from either's Facebook approach, but they do seem to do a good job of not duplicating stories or promotions. Customers can follow both media and not feel like they're just repeating everything. 

Both companies have similar audiences (the general public, aged 18-24 years) and both do a very good job of keeping their customers informed and happy. 

Now excuse me while I take MillerCoors' suggestion of a few Miller Lite's while I window shop Samsung's Facebook page, pining for the Galaxy SIII. Ooo, and they're on Verizon...