While the personal social sites have been around for awhile, businesses are beginning to join the party, as well. What better way to
Samsung Mobile USA / MillerCoors
Samsung and MillerCoors' (nee: Miller Brewing Company) Facebook pages do a good job of keeping their fans up to date on their latest products. Visitor's to their pages can find posts of new devices that are released (Samsung) or what their seasonal offerings may be (Miller). They also post TV commercials (the headphone jack is on the BOTTOM) or - for Miller - pictures of events at festivals. They also 'like' relative services such as the mobile carriers that offer their products, in the case of Samsung, or other breweries owned by MillerCoors, in the case of...well, MillerCoors.
The Twitter side of things (@SamsungMobileUS | @Miller) doesn't deviate much from either's Facebook approach, but they do seem to do a good job of not duplicating stories or promotions. Customers can follow both media and not feel like they're just repeating everything.
Both companies have similar audiences (the general public, aged 18-24 years) and both do a very good job of keeping their customers informed and happy.
Now excuse me while I take MillerCoors' suggestion of a few Miller Lite's while I window shop Samsung's Facebook page, pining for the Galaxy SIII. Ooo, and they're on Verizon...
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